Visit Rwanda deal does not ‘match ethics’ of PSG – Mulumbu

Youssef Mulumbu, a former PSG player, has criticized the club’s sponsorship deal with Rwanda, stating that it does not align with the ethical values of the football club. The partnership between Paris Saint-Germain and the East African nation has been met with controversy, with many questioning the motives behind it.

Mulumbu, who played for PSG from 2004 to 2006, believes that the club should not be associating with a country that has been accused of human rights abuses. He argues that PSG should be more mindful of the message they are sending to their fans and supporters.

The Visit Rwanda deal, which was signed in 2018, sees the country’s tourism board promoted on the club’s jerseys and at the Parc des Princes stadium. While the partnership has been lucrative for PSG, Mulumbu believes that it comes at a cost to the club’s reputation.

Many fans have also expressed their dissatisfaction with the deal, with some calling for PSG to reconsider their partnership with Rwanda. The controversy surrounding the sponsorship has sparked a debate about the role of ethics in football and the responsibilities of clubs to uphold certain values.

Despite the criticism, PSG has maintained that the partnership with Rwanda is mutually beneficial and aligns with the club’s commitment to social responsibility. However, Mulumbu’s comments highlight the ongoing debate about the ethics of sponsorship deals in the world of sports.

It remains to be seen whether PSG will take any action in response to Mulumbu’s remarks or if they will continue with their partnership with Rwanda. The controversy surrounding the Visit Rwanda deal serves as a reminder of the complex relationships between sports and politics, and the need for clubs to carefully consider the messages they are sending to their audience.

As the debate continues, it is clear that the issue of ethics in sports sponsorship will remain a contentious topic for clubs and fans alike.